PRIMARY EXPERTISE
Singular focus on Digital and associated Consumer Behaviors (technology adoption, usability and acceptance).
Primary research which revolves around your consumer – Describing and/or predicting usage patterns, and consumer choices.
Development of Consumer Research and engagement strategies that asks questions of the digital data.
PRODUCT OFFERINGS
Consumer and Stakeholder Needs-Analysis.
Consumer Journey Mapping (activity analysis).
Qualitative & Quantitative Research.
Online Digital Research, combining offline and online data-sets.
Graphical facilitation, generating visual illustrations during Qualitative Research phase.